survey design

Prizes and Incentives for completing surveys

June 21st, 2016|

There are a number of things to think about when deciding whether to offer a prize for participating in a social research survey.

The three main things to consider are: is it really necessary; is it an appropriate prize; and does it comply with lottery laws? You must also comply with privacy law when collecting, […]

Online survey screening questions

February 4th, 2016|

Screening is where the surveyer screens for certain types of people up front in an online survey.
Whilst this is a perfectly legitimate thing to do, one needs to take into consideration that there are a lot of people out there who are members of online survey panels in order to accumulate ‘points’ or cash from participating. […]

Changing questions in tracking surveys

March 27th, 2014|

This is a very simple one. If the question is wrong, change it. There is no point continuing to collect rubbish data just for the sake of ‘tracking’. It will not assist you in any way, in fact it will feed misinformation.
Just make sure that when reporting changes over time, the alteration to the […]

Agree Disagree Ratings Questions: Do we need to move away from this question type?

January 15th, 2014|

Agree Disagree scales are one of the most common types of question found in social research surveys. They are usually used to ascertain the opinions and perceptions of respondents relating to a particular issue. However, research suggests that framing questions in this way results in a notably lower level of quality (read: accuracy) in […]