A resource for learning how to design effective Social Research surveys.

What is going on with VPHS?

October 1st, 2021|

The Victorian Population Health Survey (VPHS) is an annual survey run by VicHealth to track the health and wellbeing of Victorians. Every 3 years since 2008, the survey has been conducted at an LGA level (n=400 sample per Local Government area) and this local data is often used by Councils to inform their health […]

COVID-19 Survey snapshot

August 24th, 2020|

To date the COVID-19 Community survey has been collecting data from communities across 4 Council areas in Victoria.

Here is a quick snapshot of what we are seeing in the data to date.

For further information about the survey see

COVID-19 Coronavirus disease response planning

March 13th, 2020|

In light of the WHO classification of COVID-19 as a pandemic, ASDF Research has implemented the following risk management processes. These risk management processes do not impact on the scope of any current ASDF Research project commitments.

In the interest of minimising public risk, until further notice, ASDF Research will not be undertaking any […]

2016 Homelessness data

March 17th, 2018|

Last week Census released the 2016 homeless estimates (see knowledge base entry here). We have put together an interactive dashboard of the findings comparing 2011 and 2016 rate per 10,000 population by Victorian LGAs:


Prizes and Incentives for completing surveys

June 21st, 2016|

There are a number of things to think about when deciding whether to offer a prize for participating in a social research survey.

The three main things to consider are: is it really necessary; is it an appropriate prize; and does it comply with lottery laws? You must also comply with privacy law when collecting, […]

Tips for writing survey invite emails

May 14th, 2016|

Avoiding spam filters:
A lot of email providers have spam filters that look for certain traits within the subject text and email. In order to reduce the risk that your email will automatically be sent to the spam folder, avoid the following words and symbols:

Money back guarantee
Click here
[Using CAPS]
[Coloured fonts]
[1 large image inserted into the […]

Response code sets

April 7th, 2016|

Here are some of the best practice response code sets for question design:

Satisfaction rating
Very satisfied
SatisfiedNeither satisfied nor dissatisfied
Very dissatisfied

Importance rating
Very important
Moderately important
Of little importance
Not at all important

Extremely good
Above average
Below average
Extremely poor

Very good

Very safe
Very unsafe

Daily or most days
2-3 times a week
Every 2-3 months
2-3 times a year
Less often

sometimes the following code frame is used, but it […]

Online survey screening questions

February 4th, 2016|

Screening is where the surveyer screens for certain types of people up front in an online survey.
Whilst this is a perfectly legitimate thing to do, one needs to take into consideration that there are a lot of people out there who are members of online survey panels in order to accumulate ‘points’ or cash from participating. […]

How to create great charts – cheat sheet

January 11th, 2016|

Here is a 1 page ‘cheat sheet’ of sorts to help you create nice looking charts for your research reports.

The examples have been created in Microsoft Office Excel.

Click here to see the document.

If you need any tips on how to edit charts in Excel or determining/setting colour schemes, let me know!

Survey design tips

December 5th, 2015|

When designing a survey, you can greatly improve the quality of the survey by checking the following things:

Use simple English.
Think about whether the question can be interpreted in multiple ways. When designing questions you need to make sure that there is only one interpretation of the meaning of the question otherwise respondents will become […]