An understanding of demographics can be a very valuable tool to assist with planning and the design of communications. There are a lot of free data sources available which can be used to develop profiles of communities down to very small geographic areas (SA1’s).

At ASDF Research we can assist with developing demographic profiles of the community using free publicly available data sets (including, but not limited to, the 2011 census and forecast.id). We can also incorporate your own data (survey or administrative). These profiles can be presented through interactive maps or in analytic report format.

Some examples of work we have conducted in this area follow…