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Survey sampling: Is telephone research no longer viable in Australia?

January 30th, 2014|

Conducting research using random digit dial (RDD) landline numbers has for decades been the staple of the research industry. In recent years the effectiveness of this methodology has been in significant decline; first due to the withdrawl of electronic White Pages from public access in 2002, followed by a significant decline in landline installation […]

Agree Disagree Ratings Questions: Do we need to move away from this question type?

January 15th, 2014|

Agree Disagree scales are one of the most common types of question found in social research surveys. They are usually used to ascertain the opinions and perceptions of respondents relating to a particular issue. However, research suggests that framing questions in this way results in a notably lower level of quality (read: accuracy) in […]