Frameworks

Prizes and Incentives for completing surveys

June 21st, 2016|

There are a number of things to think about when deciding whether to offer a prize for participating in a social research survey.

The three main things to consider are: is it really necessary; is it an appropriate prize; and does it comply with lottery laws? You must also comply with privacy law when collecting, […]

The cost factor: cutting corners in design to reduce cost

February 23rd, 2014|

I am going to make my position on this very clear from the outset… Don’t do it!!!
This is perhaps one of the worst trends I see happening in research in recent years. As it becomes easier to do research for low cost (Surveymonkey etc) I see lots of organisations running sub-standard research.Not only does this devalue […]

Survey sampling: Is telephone research no longer viable in Australia?

January 30th, 2014|

Conducting research using random digit dial (RDD) landline numbers has for decades been the staple of the research industry. In recent years the effectiveness of this methodology has been in significant decline; first due to the withdrawl of electronic White Pages from public access in 2002, followed by a significant decline in landline installation […]