Christy

About Christy

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So far Christy has created 13 entries.

The cost factor: cutting corners in design to reduce cost

February 23rd, 2014|

I am going to make my position on this very clear from the outset… Don’t do it!!!
This is perhaps one of the worst trends I see happening in research in recent years. As it becomes easier to do research for low cost (Surveymonkey etc) I see lots of organisations running sub-standard research.Not only does this devalue […]

Survey sampling: Is telephone research no longer viable in Australia?

January 30th, 2014|

Conducting research using random digit dial (RDD) landline numbers has for decades been the staple of the research industry. In recent years the effectiveness of this methodology has been in significant decline; first due to the withdrawl of electronic White Pages from public access in 2002, followed by a significant decline in landline installation […]

Agree Disagree Ratings Questions: Do we need to move away from this question type?

January 15th, 2014|

Agree Disagree scales are one of the most common types of question found in social research surveys. They are usually used to ascertain the opinions and perceptions of respondents relating to a particular issue. However, research suggests that framing questions in this way results in a notably lower level of quality (read: accuracy) in […]