The cost factor: cutting corners in design to reduce cost
I am going to make my position on this very clear from the outset… Don’t do it!!!
This is perhaps one of the worst trends I see happening in research in recent years. As it becomes easier to do research for low cost (Surveymonkey etc) I see lots of organisations running sub-standard research.Not only does this devalue […]
This is perhaps one of the worst trends I see happening in research in recent years. As it becomes easier to do research for low cost (Surveymonkey etc) I see lots of organisations running sub-standard research.Not only does this devalue […]